Using Video To Market Your Business

Why Video?

Video is a big deal these days. Yet many businesses do not use it at all. Using video to market your business is a great opportunity. Part of the reason it’s a great opportunity is that so many people who could benefit from it are not using it! Much of your competition is not using video!

Video is a great online marketing tool. Many people would rather watch how something is done than read copy from their computer screens.

When you know the routine it’s easy to create videos. The process has a few tricks to maximize results. But it’s relatively quick and easy once you get the hang of it.

Video and Search Engines

When we talk about online video we have to talk about YouTube. YouTube is the largest video website in the world. YouTube videos are uploaded at a rate an astonishing rate. It is estimated that 60 hours of video are uploaded every minute! The site is growing fast.

Google often shows videos listed among their search results. They call this “Universal Search”. Many times there are just one or two among the 10 results listed on a page. But wow do those they stand out. Even if a video is listed at the bottom of the search page it seems to attract more attention than all the other text-only listings. Having your video on a search results page can be a great advantage.

Creating Your Video

Making your own video is easier than it’s ever been before. Thanks to the many choices of cameras and easy to use websites you can begin making videos right away.

Many smart phones can record videos. This is the handiest way to do it since you always have your phone with you. To get better quality you should use a camcorder. Digital camcorders are common and do not require tape or disks. They are easy to use. Copying video to your computer is easier too!

There are numerous resources and video tips online to help you with the creation of your videos. The biggest tip is to use an external microphone or separate digital audio recorder to get good sound. If you don’t try this you won’t even realize the difference it can make. Getting good sound really does add a lot of quality. Lighting is another obvious concern. For indoor videos you should have plenty of lights. Outdoor lighting is best on shady days because shadows can be tricky to control.

Editing Your Video

You can get by without editing your video. But if you want it to be a bit more polished then using a video editor will do the trick. Many editors are available in the under $100 range. I’ve used Corel Video Studio for several years. Other editors in the same price range include CyberLink PowerDirector, Adobe Premiere Elements, Roxio Creator, and Sony Vegas Movie Studio. Check the web for a review of video editor software. With a video editor you can easily cut out unwanted pieces of video, add music and narration, and add on screen titles. After editing you will end up with a polished version of your video. This is the version that will be ready to upload to the internet. I usually create videos in the MP4 format, then upload them to YouTube.

Getting Your Video Online

As mentioned in the previous paragraph I use YouTube. You must set up a YouTube account before you upload your videos to it. I recommend creating a Google account and using that account when signing up for your YouTube account. You’ll have one Google login that will get you into all of your Google products. Once your YouTube account is set up you should create your YouTube channel. Fill it in with all of your business information as completely and accurately as possible.

Use a video aggregator to publish your video to multiple video sites at one time. I don’t use aggregators but many internet marketers do.

I recommend putting your website URL (“http://www.yourwebsite.com”) in the description of your YouTube video. Also put the link to the YouTube video into your YouTube video description. The reason is that some websites copy videos from YouTube and display them on their own website. This helps optimize your Video and can generate more traffic as it gives you a back link.

Integrate Video on Your Website

After you’ve uploaded your video to YouTube the next step is to integrate the video in your website and other online properties. The video below shows how this is done. YouTube makes it very easy to embed videos on your website. Google places and other online business directories make it easy to include video within your business listings too.

More Reasons to Use Video

Besides that benefits of generating more leads for your business, video can make a much more personal connection between you and your potential customers. So much of the Internet is impersonal. There is a big lack of trust online, and rightfully so. To get customers and do business you must build a trusting relationship with your customers. Video can get this done faster than most things. I always recommend a simple, short welcome message on a website home page. One that greets the visitor and makes them feel welcome. Here’s more video tips that will help with your video creation.

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Three Time Free Strategies For Maximizing Health and Fitness

Everyone is always trying to “get fit” but for many working adults there aren’t enough hours in the day. Four evenings in the gym can take away as many as eight hours out of an already busy schedule. While the hours in the gym may be rewarding, the hours stuck in traffic on the way to the gym are just wasted time. However, going to the gym isn’t the only way to improve your health and get fit. Here are three simple “time-free” things that all adults can do to improve their fitness and stay in shape.Maximize the time doing “chores” – Chores are a tedious time consuming activity, but are still essential to having a clean, nice home. So why not maximize the time you spend doing chores and get fit at the same time? When looking to maximize your chore-time; think outside the box. For example, use an old-fashioned traditional broom with a heavy wooden handle instead of a lightweight plastic broom. Sweeping a kitchen floor with an added three pounds can increase the calorie burn and help tone muscles.Walk and Climb – It’s becoming a cliche to ‘take the stairs’ or ‘walk more’; but that doesn’t make it false. People often waste time driving to the gym in order to walk on a machine for thirty minutes when they can do the same activity at home or at work. With a pedometer you can easily track your additional steps. The Harvard Alumni study of walking showed that walking 6,000 steps in a day can help maintain health and fitness and 10,000 can significantly help lose weight. The good news is that it is easy to begin to maximize your steps while doing everyday activities. For example, rather than spend two or three minutes driving around looking for that “perfect parking spot”; park in the back and enjoy the extra exercise. Often you’ll actually save time by parking in the back of the lot and walking the extra distance instead of driving around looking for that “perfect spot.”Multivitamin and Nutrition – The truth is, no matter how much you exercise, you cannot stay healthy and be fit while depriving your body of needed nutrients. Fortunately it can be easy to get needed nutrition (for you AND your children) by making a few simple changes. You can adjust the nutritional intake in your diet by simply substituting pastas and breads made with whole grains rather than the old white flour. You can buy juices and snack drinks made with real fruit juice rather than ‘juice cocktail.’ And you can readily and easily take a multivitamin to help cover your daily needs. Multivitamins are like a safety net for any balanced diet. They provide blanket coverage of your daily nutritional needs, independent of the particular meals for that day. And because it almost impossible to get “too much” of a vitamin, multivitamins are safe to take daily.