It used to be that the overwhelming majority of individuals spent their entire careers working for larger organizations. However, with the number of corporations that went through the phase of downsizing in the last twenty years, many individuals were introduced to the world of self employment. The self employed now make up nearly ten percent of the workforce and is growing each year. The opportunity to be self employed offers a great many challenges to those who take it. It is quite common for individuals who are accustomed to working for others to at first be caught off guard by the demands of being self employment. Nonetheless, those who are willing to work through these differences can make themselves a satisfying career.When many think of self employment, they often think of the freedom to set one’s own hours or working from a home office their pajamas. While this is somewhat true, there are also times when self employment means long hours. Individuals who choose this method of employment need to be self motivated, goal oriented and comfortable with being the sole decision maker. They are responsible for making sure their own Social Security and Medicare taxes are paid and they must also file quarterly taxes. At the same time, they have great freedom to take things in any direction they see fit and many of their expenses are tax deductible.Before jumping into the role of the self employed worker, one should study up on as many resources as possible. Books, websites, seminars and workshops are readily available for those seeking information. There are many aspects to learn about self employment, from how to deal with the isolation of the work at home office to legally collecting past due debts. These resources also show how to lessen tax burdens and how to keep expenses to a minimum until real profits start coming in. Joining groups and organizations for the self employed is a great way to stay connected and get firsthand tips and advice.While there are no rules, it is said that older individuals are more likely to choose self employment and stick with it. Their years of experience and knowledge give them a bit of an edge when it comes to the ups and downs that self employment can sometimes bring. At the same time, younger individuals are more likely to be able to put in the longer hours that being self employed sometimes requires. At any rate, the option of being one’s own boss is becoming more and more attractive with the shifting job market.
Automotive Advertising Agencies Focus on Consumers Vs Auto Dealers to Sell Cars Because Google Does
Consumers prefer to go to the Internet to shop for a vehicle to get information to make a buying decision without having to visit a dealership. Sometimes they turn to the World Wide Web vs. their local car row to avoid being pressured by a self serving car salesperson — real or imagined. Other times their objective may be to save gas and time before they jump into the real world where they may be pressured into making a premature buying decision based on emotion and limited information. Frankly, in many cases, they are right; can you say — spot delivery.Job one for search engines, like Google, is to provide relevant information to their online customers to help them narrow down their list of vehicles of interest and answer associated questions like trade-in value, payment options and the many items that must be addressed before they can select — the — vehicle vs. — a — vehicle. Once those issues are resolved, they need to help their online shoppers find an auto dealer that can provide a vehicle that best satisfies those terms and conditions; in that order — vehicle first and dealer second. My point is that when Google first directs their customers to the most relevant source for their desired information it is not necessarily limited to a particular dealership. Today’s car shoppers are much better educated than yesterday’s. They know what questions they need to ask before they can make a buying decision so their online search words are more able to target vehicles that warrant their consideration rather than limiting their search to their local car dealerships. For better or worse, auto dealers can’t put that horse back in the barn!The adversarial relationship between consumers and auto dealers that governed old world selling processes originated in the real world to help auto dealers control the shopping and negotiation process and they survived briefly on the virtual showrooms being built one on the Internet, but — today and tomorrow — not so much! Once auto dealer’s realized — or more correctly — once customers told auto dealers that they no longer controlled the access to the information that they needed to purchase a vehicle the dealers tried to control the information on the Internet; how is that working out for auto dealers!Automotive advertising agencies first assumed that S.E.O. and S.E.M. was a way to put Google on the auto dealer’s side of the Internet Super Highway. If they placed the right search words, meta tags, URL names — and the various manipulations of the Google search algorithms that automotive advertising agencies have memorized as fast as Google changes them — then they could manipulate the search results to place their auto dealer clients as the most relevant source for the information that customers were searching for and earn the auto dealers a position on the car shoppers short list. Given the vertical priority placed by Google to position a listing on page one based on relevancy to their customers search words or phrases, that technique certainly has value. However, since customers are prioritizing finding a vehicle before a dealer and/or to answer related questions before they open negotiations on a specific vehicle at a particular auto dealer, auto dealers that base their online marketing efforts to accomplish that priority are positioning themselves mid-sales cycle and they may be a day late and a dollar short for a large portion of today’s and tomorrow’s shoppers/buyers.Automotive advertising agencies have attempted to answer customer’s questions on their auto dealership’ websites in an attempt to earn them a top position on vehicle based searches. Their assumption is that the more information the better — as long as it is relevant — however, once at the auto dealer’s site the more accurate priority is “transparency!” More time on page, and more page visits used to be considered a good thing but today, once again — not so much! The easier and faster the online car shopper can find the specific information that they need to make a buying decision the better! Site designs are being simplified with more intuitive user interface and dedicated landing pages or linked micro sites to allow customers to limit the amount of “clicks” or wasted exposure to information that may be relevant to the dealer but not necessarily to the customer; at that time in their shopping cycle at least.Once the shopper actually ventures onto an online showroom the plan is to keep them there by providing direct or linked access to anything that they need to move themselves further down the sales/buying funnel. The dealer may see these information resources as a conversion tool or a lead generator but if they lose track of the truth — that the customer is still in charge — they risk losing them with the click of a mouse. Sorry, but throwing their trade-in keys onto the roof won’t work in your virtual showrooms!The solution is for auto dealers to listen and learn from their online customers before they presume to sell them anything! Human nature has survived on the World Wide Web and relationship based selling still has a strong influence on consumers. Today’s online shoppers are being directed by Google and the other search engines to social networking sites because the marketplace is a conversation and people are social animals. Auto dealers who want to attract customers with a message that they are the best source for information to serve the customer’s interest vs. their own are better served to have their customers make that case for them.Next generation inventory based search portals — like ronsmap.com — accept an auto dealer’s inventory for free with the ability to push their vehicles into social media using their vBack application to Ask-A-Friend or Tell-A-Friend about the vehicle — and the dealer –that they are considering within their social networking communities of online friends. Google has already admitted that they are prioritizing real time social media to establish relevancy, and automotive advertising agencies already know that more vehicles on a site provide more relevancy to more online car shoppers. As a result, they have found that the way to attract more online customers to find their auto dealership as the place to go to get all of their questions answered will be the message that is carried along with their individual vehicles listed on this communal consumer-centric site; which is what the customers are looking for to begin developing their shortlist of dealers to do business with!Customer friendly applications that distribute the information on an auto dealer’s individual website which have the secondary value of functioning as a conversion tool or lead generator are also key differentiators that quickly build branding value for an auto dealer’s virtual showroom and enhance their online reputation as the place to go to get customer’s questions answered vs. their being sold something. For example, GetAutoAppraise.Com is a next generation appraisal tool that provides credible third party trade-in values sourced through NADA with integrated inventory information that allows the customer to review the entire transaction more efficiently. Their trade-in appraisal form includes vehicle, price and payment information to and from both parties to the transaction in one easy transparent and customer friendly process.Video platforms, like SiSTeR Technologies Video CarLot, is another transparent Google friendly application that converts pictures on an auto dealer’s website into interactive videos with human voice that are also pushed out onto the World Wide Web through their dedicated API to You Tube and soon to be announced applications that push their vShock platform onto social networking communities like Face Book. Their proprietary video platform is fully index able for the search engines and it provides relevant information to the customer from within the video as well as direct links through their vShock application that opens a dedicated micro site with similar vehicles chosen from the dealer’s inventory using algorithms and business rules custom designed by the dealer to improve the customers vehicle selection. This process is another example of a customer friendly information delivery system that will improve transparency for the customer once they find an online dealership which will also extend the auto dealers S.E.O..The point is, the more information that an automotive advertising agency provides through their auto dealer client’s websites in the most relevant and transparent manner the better. However, auto dealers need to get online car shoppers to find and visit their virtual showrooms first, and since information is a key differentiator between them and their online competition — or according to Google and online shoppers, it should be – then the information alone won’t make it! Automotive advertising agencies must focus on consumers’ interests in order to best serve their auto dealer clients because Google does; and Google does it because their customers demand it!
Trick Photography and Special Effects – A Photographer’s Magic
If photography is your passion and you are troubled for not owning an expensive camera, you need not worry. Trick Photography and Special Effects’ is at your disposal! This eBook has everything that could be instrumental for a budding photographer as the name very well indicates. The book has everything from photographs by professionals, video tutorials and a long set of instructions.A True DelightThe Trick Photography and Special Effects eBook is nothing short of taking professional classes from an accomplished photographer. It has captured almost all sorts of photography at the same timing revealing all the tricks that help capture the perfect photographs.The picturesque shots contained in the book are enough to take your breath away. It seems even Photoshop could not accomplish the feat of making pictures look that attractive. The book is rage because of the variety of pictures it caters to like freezing motion, light painting techniques, motion blur, star trails, special effects, 3D images, long exposure effects and much more.Sharboneau’s ExpertiseEvan Sharboneau has indeed opened avenues for many passionate photographers out there who cannot afford to indulge in luxuries like expensive equipments and classes. Sharboneau has been at his creative best in the book and this reflects in the satisfaction and exhilaration of the readers after having read Trick Photography and Special Effects. In fact, the book is a revolutionary attempt as many pro-photographers do not like to reveal their photography secrets.To begin with, the book does not require the reader to be a master in photography. Moreover, the numerous photos and videos are adept to make an amateur develop an interest in photography. You could sometimes be lost in these photographs and videos. The book has all the tricks for capturing infrared lights to taking surreal pictures. It just makes your imagination come true.A Must ReadTrick Photography and Special Effects is a photographer’s magic journal and has an immense potential to contribute to his growth as an artist. It answers all the hows’ of photography. Along with tricks and techniques of photography, the book also mentions the best editing tricks.I would highly recommend this book. The ideas are original and explained in the simplest manner possible. However, there is no substitute for hard work and practice. So, perseverance will take you much ahead. The eBook format of the book makes it all the more helpful and accessible. You can do full justice to the book by grabbing a copy because some things can be best understood by self-analysis.