Congratulations on being promoted to your new management role! Did you have a party? Have you settled into your new desk yet? Did you decide what to do with your pay rise?And are you wondering ‘what now?’I remember well my first promotion to manager. Maybe my experience is something like yours? Here’s how it wentA typical story of the newly promoted managerI was recruited into a job as a ‘technician’ (in the glamorous world of Tax Audit, as you asked). I was good at this so quickly got promoted to senior technician and then manager. We had a party on the Friday afternoon – goodbye senior technician role – and then I was into my management job on the Monday morning. Date of next management course? Six months hence. Likelihood of being coached by my senior manager? – zilch. Result? Six very tricky and stressful months where I managed to make just about every mistake in the management book (and write a few new ones as well)Not fun and not funny – for me, and certainly not for the poor people I was attempting to ‘manage’.Eventually I did get some training. It wasn’t great and I still made a lot of mistakes. But then I got lucky. I got a new manager who was not only skilled at managing, but a great coach. And I became a much better manager. And not a day too soon some would say (including me)Is this sounding familiar? I guess it might (on the basis I’ve rarely met a manager, team leader or supervisor who hasn’t had a similar experience!)What do new managers need?Here’s what I needed when I became a manager and what I see many managers, team leaders and supervisors needing;• Some simple tools I could have accessed from day one would have been hugely helpful. Practical, step-by-step processes that I could have used as ‘road maps’ or guidelines. Some ‘how to’ information. Anything that would have helped me approach my new management role with some level of competence and confidence• Some advice on how to deal with those tricky management situations – the underperforming employee, the high performing (but unhappy) employee. Some help in working out how to motivate my employees to high performance, preferably by someone who’s been there and done it themselves.It’s no fun making it up as you go along or trying to learn by ‘trial and error’ (often with the focus on error). And if you’re anything like most of the managers, team leaders and supervisors I know you just don’t have the time to get out there and do the reading and research on what makes for effective management and then learn how to apply that knowledgeGetting the help and support you needThe biggest mistake I made as a new manager was failing to look for help and support. Instead I tried to tough it out and muddle along. I wouldn’t recommend it. So here are some ideas on how you could get the help and support you need to build your management confidence and competence1. Go to your learning and development, training, HR department or whoever it is who looks after developing people. Don’t wait until they come to you. My tip here is be very specific about what you’re looking for. My experience in life generally is that, the more specific you are about what you want, the more likely you are to get it. If you need, for example, a simple step process for defining and agreeing performance objectives, or a sample agenda for performance review or appraisal meeting, or a planned approach for having a conversation with your staff around improving their performance then go to your L&D, HR, training department and ask them for specifically for that. I think sometimes we make the mistake of waiting for opportunities to come to us in this area of learning. That’s what those people are there to do – to help you develop your management competence and confidence. What sometimes you need to do though is get out there, get to those people and ask for what you want.2. Look for coaching, mentoring or just some good old plain advice. Take a look around and try to identify managers who are managing in a way that you think is effective. It could be your own manager. It could be the manager in the next department. It could be a manager who maybe isn’t in your organisation but who you know is an effective manager. Or ask other people. Ask your colleagues. Who do they consider to be a really effective manager? What you’re trying to do here is to find a model – someone you can learn from. Then the question is, would they help you? Most effective managers are open to helping other managers develop. And again be really clear on what you’re looking for because most people find it easier to say yes to a request if that request is very specific. For example you might ask “I would like some help in thinking through how to explain to my employees that I need them to work in a different way”, or, “I’d appreciate some help with working out how to have a conversation with one of my employees about an area of performance they need to improve.” Get really clear on what you want and then go and ask for it.3. Do some research. If you need tools and techniques, there are many resources out there you can use. You could visit you local bookshop or library or, of course, access some of the thousands of blogs, articles, or videos you can find online. OK so it takes some time, but so does trying to learn by your mistakes!SummaryIt’s easy (as I know to my cost!) to wait patiently for management development opportunities to arise, to wait eagerly for the next training course date to be announced. The issue is we often need help right here, right now. I want to encourage you to take responsibility for your own development as a manager, to get clear on what you want and need and then try to find ways of meeting those wants and needs, so that you can quickly, efficiently, and effectively build your management competence and confidence
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What’s the Cost of Digital Marketing: Marketing Agency Vs Freelancer
At some point, most businesses engage external digital marketing expertise to provide inbound marketing, SEO, PPC, and social media services. In Dubai, that expertise comes in the form of either an agency or freelance talent. In a tough B2C and B2B environment, budgets are tight, and largess limited, so how can prospective clients come to grips with the cost of digital marketing in Dubai? Why Hiring A Digital Marketing Agency In Dubai Is Cheaper Than You Think! Up until now, establishing what the reasonable costs are for hiring a digital marketing agency in Dubai have been murky and anything but transparent. Relying on gut instinct won’t get you very far and public data on rates and fee for services remains elusive.If you are considering tapping into external digital marketing expertise, gaining a clear line of sight on the average costs being asked for monthly retainers and hourly rates for digital marketing in Dubai can be challenging and time consuming to compile. Digital Marketing Pricing Survey Insights A recent survey by Credo, a company that matches prospective clients with marketing agencies or consultants released the results of its latest survey of digital marketing pricing. The survey was distributed to 184 respondents across 19 countries and produced some interesting insights on the present trends for the cost of digital marketing. Freelance consultants consistently price based on hourly or monthly base rates and project fees. Worldwide digital consultant rates continue to be based on years of experience. Consultants with 1-3 years of experience, charge around $88, while those with 10+ years of experience charge an average of $189.Agency pricing appears all over the map. Agencies with 2 to 5 employees and 6 to 10 employees actually charged more on average than agencies with 11 to 20 employees according to the survey SEO agencies appear unsure about pricing their services with pricing being all over the shop. The survey showed an hourly range of $145 to about $181 Agencies and consultants with a strong strategy focus charge higher rates compared to those with a broader portfolio of services Monthly retainers, project fees, and hourly rates are all higher for strategy related servicesImplications For ClientsWith so much variation in rate schedules and competition from freelance consultants, the cost of hiring a digital marketing agency in Dubai may be cheaper than you may expect.Assess precisely what digital marketing services you are after, overlay that with a monthly service fee from a pool of prospective agencies, and use that as the starting point in your negotiations. Most agencies are very clear about their cost base and what utilization rates they are targeting and so consequently, understand just how far they can comfortably negotiate. Agency Versus Freelancer As you would expect, there are some key differences in pricing between freelancers and agencies:Freelancers are mostly servicing clients through a blend of hourly rates and project based fees.Agency preference for monthly-retainer contracts is not surprising, after all, they usually have more overhead to coverThe average digital marketing industry monthly retainer contract starts at $1,000 and ranges up to $5,000.The larger the agency, generally, the more services they offer under one umbrella. If you are looking for a blend of digital marketing services, hiring an agency will reduce the amount of coordination you need to do as a client. The larger the agency, the more customized solutions it usually provides, and hence, the higher the average price point per customer required to cover that specialized expertise and talent. The Best Clients Often, small and medium-sized businesses feel they are at a disadvantage in negotiating with an agency due to their lack of scale compared to larger clients. However, frequently, small, and medium-sized businesses are the best clients from an agency perspective.The reality is, digital advertising as an industry in Dubai, is still a comparatively immature market, and the majority of agencies lack the corporate expertise and infrastructure to service enterprise scaled customers.Hence small to medium businesses provide an agency with reliable bread and butter revenue streams without the complexity and high servicing costs that come with large multinational clients. So, if you are a small or medium-sized business, don’t be embarrassed to negotiate with an agency. They need clients like you, another reason why the cost of hiring a digital marketing agency in Dubai may be lower than you may expect! High Demand Agency Services Despite the profusion of digital marketing services, SEO and PPC services remain most agencies primary sources of revenue. The top five services sought by clients are: SEO PPC management Social media Content marketing Analytics and UXAnalytics and user experience design (UX) are surging in popularity as their importance to attracting prospects and retaining customers becomes clear. This recognition is reflected in their growing footprint within the portfolio of digital marketing services clients are seeking from their agencies.While this is good news for the industry as a whole, as it indicates a more disciplined and structured approach to digital advertising in the Middle East. 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The cost of hiring a digital marketing agency in Dubai may be lower than you anticipate and there are different pricing structures and models available.Many agencies use a combination of pricing models such as monthly retainer for standard services, milestone pricing for projects they do frequently, or hourly pricing for new or more complex work. Discuss which pricing model works best for you with your prospective agency and you may be in for a delightful surprise!