Smart Beta Strategies

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Promoted to Manager? Great! – What Now?

Congratulations on being promoted to your new management role! Did you have a party? Have you settled into your new desk yet? Did you decide what to do with your pay rise?And are you wondering ‘what now?’I remember well my first promotion to manager. Maybe my experience is something like yours? Here’s how it wentA typical story of the newly promoted managerI was recruited into a job as a ‘technician’ (in the glamorous world of Tax Audit, as you asked). I was good at this so quickly got promoted to senior technician and then manager. We had a party on the Friday afternoon – goodbye senior technician role – and then I was into my management job on the Monday morning. Date of next management course? Six months hence. Likelihood of being coached by my senior manager? – zilch. Result? Six very tricky and stressful months where I managed to make just about every mistake in the management book (and write a few new ones as well)Not fun and not funny – for me, and certainly not for the poor people I was attempting to ‘manage’.Eventually I did get some training. It wasn’t great and I still made a lot of mistakes. But then I got lucky. I got a new manager who was not only skilled at managing, but a great coach. And I became a much better manager. And not a day too soon some would say (including me)Is this sounding familiar? I guess it might (on the basis I’ve rarely met a manager, team leader or supervisor who hasn’t had a similar experience!)What do new managers need?Here’s what I needed when I became a manager and what I see many managers, team leaders and supervisors needing;• Some simple tools I could have accessed from day one would have been hugely helpful. Practical, step-by-step processes that I could have used as ‘road maps’ or guidelines. Some ‘how to’ information. Anything that would have helped me approach my new management role with some level of competence and confidence• Some advice on how to deal with those tricky management situations – the underperforming employee, the high performing (but unhappy) employee. Some help in working out how to motivate my employees to high performance, preferably by someone who’s been there and done it themselves.It’s no fun making it up as you go along or trying to learn by ‘trial and error’ (often with the focus on error). And if you’re anything like most of the managers, team leaders and supervisors I know you just don’t have the time to get out there and do the reading and research on what makes for effective management and then learn how to apply that knowledgeGetting the help and support you needThe biggest mistake I made as a new manager was failing to look for help and support. Instead I tried to tough it out and muddle along. I wouldn’t recommend it. So here are some ideas on how you could get the help and support you need to build your management confidence and competence1. Go to your learning and development, training, HR department or whoever it is who looks after developing people. Don’t wait until they come to you. My tip here is be very specific about what you’re looking for. My experience in life generally is that, the more specific you are about what you want, the more likely you are to get it. If you need, for example, a simple step process for defining and agreeing performance objectives, or a sample agenda for performance review or appraisal meeting, or a planned approach for having a conversation with your staff around improving their performance then go to your L&D, HR, training department and ask them for specifically for that. I think sometimes we make the mistake of waiting for opportunities to come to us in this area of learning. That’s what those people are there to do – to help you develop your management competence and confidence. What sometimes you need to do though is get out there, get to those people and ask for what you want.2. Look for coaching, mentoring or just some good old plain advice. Take a look around and try to identify managers who are managing in a way that you think is effective. It could be your own manager. It could be the manager in the next department. It could be a manager who maybe isn’t in your organisation but who you know is an effective manager. Or ask other people. Ask your colleagues. Who do they consider to be a really effective manager? What you’re trying to do here is to find a model – someone you can learn from. Then the question is, would they help you? Most effective managers are open to helping other managers develop. And again be really clear on what you’re looking for because most people find it easier to say yes to a request if that request is very specific. For example you might ask “I would like some help in thinking through how to explain to my employees that I need them to work in a different way”, or, “I’d appreciate some help with working out how to have a conversation with one of my employees about an area of performance they need to improve.” Get really clear on what you want and then go and ask for it.3. Do some research. If you need tools and techniques, there are many resources out there you can use. You could visit you local bookshop or library or, of course, access some of the thousands of blogs, articles, or videos you can find online. OK so it takes some time, but so does trying to learn by your mistakes!SummaryIt’s easy (as I know to my cost!) to wait patiently for management development opportunities to arise, to wait eagerly for the next training course date to be announced. The issue is we often need help right here, right now. I want to encourage you to take responsibility for your own development as a manager, to get clear on what you want and need and then try to find ways of meeting those wants and needs, so that you can quickly, efficiently, and effectively build your management competence and confidence

Using Video To Market Your Business

Why Video?

Video is a big deal these days. Yet many businesses do not use it at all. Using video to market your business is a great opportunity. Part of the reason it’s a great opportunity is that so many people who could benefit from it are not using it! Much of your competition is not using video!

Video is a great online marketing tool. Many people would rather watch how something is done than read copy from their computer screens.

When you know the routine it’s easy to create videos. The process has a few tricks to maximize results. But it’s relatively quick and easy once you get the hang of it.

Video and Search Engines

When we talk about online video we have to talk about YouTube. YouTube is the largest video website in the world. YouTube videos are uploaded at a rate an astonishing rate. It is estimated that 60 hours of video are uploaded every minute! The site is growing fast.

Google often shows videos listed among their search results. They call this “Universal Search”. Many times there are just one or two among the 10 results listed on a page. But wow do those they stand out. Even if a video is listed at the bottom of the search page it seems to attract more attention than all the other text-only listings. Having your video on a search results page can be a great advantage.

Creating Your Video

Making your own video is easier than it’s ever been before. Thanks to the many choices of cameras and easy to use websites you can begin making videos right away.

Many smart phones can record videos. This is the handiest way to do it since you always have your phone with you. To get better quality you should use a camcorder. Digital camcorders are common and do not require tape or disks. They are easy to use. Copying video to your computer is easier too!

There are numerous resources and video tips online to help you with the creation of your videos. The biggest tip is to use an external microphone or separate digital audio recorder to get good sound. If you don’t try this you won’t even realize the difference it can make. Getting good sound really does add a lot of quality. Lighting is another obvious concern. For indoor videos you should have plenty of lights. Outdoor lighting is best on shady days because shadows can be tricky to control.

Editing Your Video

You can get by without editing your video. But if you want it to be a bit more polished then using a video editor will do the trick. Many editors are available in the under $100 range. I’ve used Corel Video Studio for several years. Other editors in the same price range include CyberLink PowerDirector, Adobe Premiere Elements, Roxio Creator, and Sony Vegas Movie Studio. Check the web for a review of video editor software. With a video editor you can easily cut out unwanted pieces of video, add music and narration, and add on screen titles. After editing you will end up with a polished version of your video. This is the version that will be ready to upload to the internet. I usually create videos in the MP4 format, then upload them to YouTube.

Getting Your Video Online

As mentioned in the previous paragraph I use YouTube. You must set up a YouTube account before you upload your videos to it. I recommend creating a Google account and using that account when signing up for your YouTube account. You’ll have one Google login that will get you into all of your Google products. Once your YouTube account is set up you should create your YouTube channel. Fill it in with all of your business information as completely and accurately as possible.

Use a video aggregator to publish your video to multiple video sites at one time. I don’t use aggregators but many internet marketers do.

I recommend putting your website URL (“http://www.yourwebsite.com”) in the description of your YouTube video. Also put the link to the YouTube video into your YouTube video description. The reason is that some websites copy videos from YouTube and display them on their own website. This helps optimize your Video and can generate more traffic as it gives you a back link.

Integrate Video on Your Website

After you’ve uploaded your video to YouTube the next step is to integrate the video in your website and other online properties. The video below shows how this is done. YouTube makes it very easy to embed videos on your website. Google places and other online business directories make it easy to include video within your business listings too.

More Reasons to Use Video

Besides that benefits of generating more leads for your business, video can make a much more personal connection between you and your potential customers. So much of the Internet is impersonal. There is a big lack of trust online, and rightfully so. To get customers and do business you must build a trusting relationship with your customers. Video can get this done faster than most things. I always recommend a simple, short welcome message on a website home page. One that greets the visitor and makes them feel welcome. Here’s more video tips that will help with your video creation.