Everyone is always trying to “get fit” but for many working adults there aren’t enough hours in the day. Four evenings in the gym can take away as many as eight hours out of an already busy schedule. While the hours in the gym may be rewarding, the hours stuck in traffic on the way to the gym are just wasted time. However, going to the gym isn’t the only way to improve your health and get fit. Here are three simple “time-free” things that all adults can do to improve their fitness and stay in shape.Maximize the time doing “chores” – Chores are a tedious time consuming activity, but are still essential to having a clean, nice home. So why not maximize the time you spend doing chores and get fit at the same time? When looking to maximize your chore-time; think outside the box. For example, use an old-fashioned traditional broom with a heavy wooden handle instead of a lightweight plastic broom. Sweeping a kitchen floor with an added three pounds can increase the calorie burn and help tone muscles.Walk and Climb – It’s becoming a cliche to ‘take the stairs’ or ‘walk more’; but that doesn’t make it false. People often waste time driving to the gym in order to walk on a machine for thirty minutes when they can do the same activity at home or at work. With a pedometer you can easily track your additional steps. The Harvard Alumni study of walking showed that walking 6,000 steps in a day can help maintain health and fitness and 10,000 can significantly help lose weight. The good news is that it is easy to begin to maximize your steps while doing everyday activities. For example, rather than spend two or three minutes driving around looking for that “perfect parking spot”; park in the back and enjoy the extra exercise. Often you’ll actually save time by parking in the back of the lot and walking the extra distance instead of driving around looking for that “perfect spot.”Multivitamin and Nutrition – The truth is, no matter how much you exercise, you cannot stay healthy and be fit while depriving your body of needed nutrients. Fortunately it can be easy to get needed nutrition (for you AND your children) by making a few simple changes. You can adjust the nutritional intake in your diet by simply substituting pastas and breads made with whole grains rather than the old white flour. You can buy juices and snack drinks made with real fruit juice rather than ‘juice cocktail.’ And you can readily and easily take a multivitamin to help cover your daily needs. Multivitamins are like a safety net for any balanced diet. They provide blanket coverage of your daily nutritional needs, independent of the particular meals for that day. And because it almost impossible to get “too much” of a vitamin, multivitamins are safe to take daily.
What’s the Cost of Digital Marketing: Marketing Agency Vs Freelancer
At some point, most businesses engage external digital marketing expertise to provide inbound marketing, SEO, PPC, and social media services. In Dubai, that expertise comes in the form of either an agency or freelance talent. In a tough B2C and B2B environment, budgets are tight, and largess limited, so how can prospective clients come to grips with the cost of digital marketing in Dubai? Why Hiring A Digital Marketing Agency In Dubai Is Cheaper Than You Think! Up until now, establishing what the reasonable costs are for hiring a digital marketing agency in Dubai have been murky and anything but transparent. Relying on gut instinct won’t get you very far and public data on rates and fee for services remains elusive.If you are considering tapping into external digital marketing expertise, gaining a clear line of sight on the average costs being asked for monthly retainers and hourly rates for digital marketing in Dubai can be challenging and time consuming to compile. Digital Marketing Pricing Survey Insights A recent survey by Credo, a company that matches prospective clients with marketing agencies or consultants released the results of its latest survey of digital marketing pricing. The survey was distributed to 184 respondents across 19 countries and produced some interesting insights on the present trends for the cost of digital marketing. Freelance consultants consistently price based on hourly or monthly base rates and project fees. Worldwide digital consultant rates continue to be based on years of experience. Consultants with 1-3 years of experience, charge around $88, while those with 10+ years of experience charge an average of $189.Agency pricing appears all over the map. Agencies with 2 to 5 employees and 6 to 10 employees actually charged more on average than agencies with 11 to 20 employees according to the survey SEO agencies appear unsure about pricing their services with pricing being all over the shop. The survey showed an hourly range of $145 to about $181 Agencies and consultants with a strong strategy focus charge higher rates compared to those with a broader portfolio of services Monthly retainers, project fees, and hourly rates are all higher for strategy related servicesImplications For ClientsWith so much variation in rate schedules and competition from freelance consultants, the cost of hiring a digital marketing agency in Dubai may be cheaper than you may expect.Assess precisely what digital marketing services you are after, overlay that with a monthly service fee from a pool of prospective agencies, and use that as the starting point in your negotiations. Most agencies are very clear about their cost base and what utilization rates they are targeting and so consequently, understand just how far they can comfortably negotiate. Agency Versus Freelancer As you would expect, there are some key differences in pricing between freelancers and agencies:Freelancers are mostly servicing clients through a blend of hourly rates and project based fees.Agency preference for monthly-retainer contracts is not surprising, after all, they usually have more overhead to coverThe average digital marketing industry monthly retainer contract starts at $1,000 and ranges up to $5,000.The larger the agency, generally, the more services they offer under one umbrella. If you are looking for a blend of digital marketing services, hiring an agency will reduce the amount of coordination you need to do as a client. The larger the agency, the more customized solutions it usually provides, and hence, the higher the average price point per customer required to cover that specialized expertise and talent. The Best Clients Often, small and medium-sized businesses feel they are at a disadvantage in negotiating with an agency due to their lack of scale compared to larger clients. However, frequently, small, and medium-sized businesses are the best clients from an agency perspective.The reality is, digital advertising as an industry in Dubai, is still a comparatively immature market, and the majority of agencies lack the corporate expertise and infrastructure to service enterprise scaled customers.Hence small to medium businesses provide an agency with reliable bread and butter revenue streams without the complexity and high servicing costs that come with large multinational clients. So, if you are a small or medium-sized business, don’t be embarrassed to negotiate with an agency. They need clients like you, another reason why the cost of hiring a digital marketing agency in Dubai may be lower than you may expect! High Demand Agency Services Despite the profusion of digital marketing services, SEO and PPC services remain most agencies primary sources of revenue. The top five services sought by clients are: SEO PPC management Social media Content marketing Analytics and UXAnalytics and user experience design (UX) are surging in popularity as their importance to attracting prospects and retaining customers becomes clear. This recognition is reflected in their growing footprint within the portfolio of digital marketing services clients are seeking from their agencies.While this is good news for the industry as a whole, as it indicates a more disciplined and structured approach to digital advertising in the Middle East. It also points to a continued lack of recognition by business owners and marketers of the need to put in place adequate analytic capability in-house.Similarly, ensuring an engaging user experience from the launch of a digital marketing initiative would go a long way towards supporting the consumer acceptance of online marketing particularly as regional Internet users have become more experienced and have higher expectations of the online UX.Identify growth opportunities for your business today! Our free 30-minute marketing assessment can help save you money and drive your business forward. Subscribe Now For A Free 30-Minute Marketing Assessment!Conclusion If you are in the process of hiring a marketing agency, the news is good. The cost of hiring a digital marketing agency in Dubai may be lower than you anticipate and there are different pricing structures and models available.Many agencies use a combination of pricing models such as monthly retainer for standard services, milestone pricing for projects they do frequently, or hourly pricing for new or more complex work. Discuss which pricing model works best for you with your prospective agency and you may be in for a delightful surprise!
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