Automotive Advertising Agencies Focus on Consumers Vs Auto Dealers to Sell Cars Because Google Does

Consumers prefer to go to the Internet to shop for a vehicle to get information to make a buying decision without having to visit a dealership. Sometimes they turn to the World Wide Web vs. their local car row to avoid being pressured by a self serving car salesperson — real or imagined. Other times their objective may be to save gas and time before they jump into the real world where they may be pressured into making a premature buying decision based on emotion and limited information. Frankly, in many cases, they are right; can you say — spot delivery.Job one for search engines, like Google, is to provide relevant information to their online customers to help them narrow down their list of vehicles of interest and answer associated questions like trade-in value, payment options and the many items that must be addressed before they can select — the — vehicle vs. — a — vehicle. Once those issues are resolved, they need to help their online shoppers find an auto dealer that can provide a vehicle that best satisfies those terms and conditions; in that order — vehicle first and dealer second. My point is that when Google first directs their customers to the most relevant source for their desired information it is not necessarily limited to a particular dealership. Today’s car shoppers are much better educated than yesterday’s. They know what questions they need to ask before they can make a buying decision so their online search words are more able to target vehicles that warrant their consideration rather than limiting their search to their local car dealerships. For better or worse, auto dealers can’t put that horse back in the barn!The adversarial relationship between consumers and auto dealers that governed old world selling processes originated in the real world to help auto dealers control the shopping and negotiation process and they survived briefly on the virtual showrooms being built one on the Internet, but — today and tomorrow — not so much! Once auto dealer’s realized — or more correctly — once customers told auto dealers that they no longer controlled the access to the information that they needed to purchase a vehicle the dealers tried to control the information on the Internet; how is that working out for auto dealers!Automotive advertising agencies first assumed that S.E.O. and S.E.M. was a way to put Google on the auto dealer’s side of the Internet Super Highway. If they placed the right search words, meta tags, URL names — and the various manipulations of the Google search algorithms that automotive advertising agencies have memorized as fast as Google changes them — then they could manipulate the search results to place their auto dealer clients as the most relevant source for the information that customers were searching for and earn the auto dealers a position on the car shoppers short list. Given the vertical priority placed by Google to position a listing on page one based on relevancy to their customers search words or phrases, that technique certainly has value. However, since customers are prioritizing finding a vehicle before a dealer and/or to answer related questions before they open negotiations on a specific vehicle at a particular auto dealer, auto dealers that base their online marketing efforts to accomplish that priority are positioning themselves mid-sales cycle and they may be a day late and a dollar short for a large portion of today’s and tomorrow’s shoppers/buyers.Automotive advertising agencies have attempted to answer customer’s questions on their auto dealership’ websites in an attempt to earn them a top position on vehicle based searches. Their assumption is that the more information the better — as long as it is relevant — however, once at the auto dealer’s site the more accurate priority is “transparency!” More time on page, and more page visits used to be considered a good thing but today, once again — not so much! The easier and faster the online car shopper can find the specific information that they need to make a buying decision the better! Site designs are being simplified with more intuitive user interface and dedicated landing pages or linked micro sites to allow customers to limit the amount of “clicks” or wasted exposure to information that may be relevant to the dealer but not necessarily to the customer; at that time in their shopping cycle at least.Once the shopper actually ventures onto an online showroom the plan is to keep them there by providing direct or linked access to anything that they need to move themselves further down the sales/buying funnel. The dealer may see these information resources as a conversion tool or a lead generator but if they lose track of the truth — that the customer is still in charge — they risk losing them with the click of a mouse. Sorry, but throwing their trade-in keys onto the roof won’t work in your virtual showrooms!The solution is for auto dealers to listen and learn from their online customers before they presume to sell them anything! Human nature has survived on the World Wide Web and relationship based selling still has a strong influence on consumers. Today’s online shoppers are being directed by Google and the other search engines to social networking sites because the marketplace is a conversation and people are social animals. Auto dealers who want to attract customers with a message that they are the best source for information to serve the customer’s interest vs. their own are better served to have their customers make that case for them.Next generation inventory based search portals — like ronsmap.com — accept an auto dealer’s inventory for free with the ability to push their vehicles into social media using their vBack application to Ask-A-Friend or Tell-A-Friend about the vehicle — and the dealer –that they are considering within their social networking communities of online friends. Google has already admitted that they are prioritizing real time social media to establish relevancy, and automotive advertising agencies already know that more vehicles on a site provide more relevancy to more online car shoppers. As a result, they have found that the way to attract more online customers to find their auto dealership as the place to go to get all of their questions answered will be the message that is carried along with their individual vehicles listed on this communal consumer-centric site; which is what the customers are looking for to begin developing their shortlist of dealers to do business with!Customer friendly applications that distribute the information on an auto dealer’s individual website which have the secondary value of functioning as a conversion tool or lead generator are also key differentiators that quickly build branding value for an auto dealer’s virtual showroom and enhance their online reputation as the place to go to get customer’s questions answered vs. their being sold something. For example, GetAutoAppraise.Com is a next generation appraisal tool that provides credible third party trade-in values sourced through NADA with integrated inventory information that allows the customer to review the entire transaction more efficiently. Their trade-in appraisal form includes vehicle, price and payment information to and from both parties to the transaction in one easy transparent and customer friendly process.Video platforms, like SiSTeR Technologies Video CarLot, is another transparent Google friendly application that converts pictures on an auto dealer’s website into interactive videos with human voice that are also pushed out onto the World Wide Web through their dedicated API to You Tube and soon to be announced applications that push their vShock platform onto social networking communities like Face Book. Their proprietary video platform is fully index able for the search engines and it provides relevant information to the customer from within the video as well as direct links through their vShock application that opens a dedicated micro site with similar vehicles chosen from the dealer’s inventory using algorithms and business rules custom designed by the dealer to improve the customers vehicle selection. This process is another example of a customer friendly information delivery system that will improve transparency for the customer once they find an online dealership which will also extend the auto dealers S.E.O..The point is, the more information that an automotive advertising agency provides through their auto dealer client’s websites in the most relevant and transparent manner the better. However, auto dealers need to get online car shoppers to find and visit their virtual showrooms first, and since information is a key differentiator between them and their online competition — or according to Google and online shoppers, it should be – then the information alone won’t make it! Automotive advertising agencies must focus on consumers’ interests in order to best serve their auto dealer clients because Google does; and Google does it because their customers demand it!

Commercial Agents – Tips to Increase the Sales of Commercial Property Today

When it comes to the sale of any commercial property today, there is plenty of competition to contend with. In most cities and towns, there are many good properties listed and being actively marketed. The biggest frustration in selling commercial property today is in finding the right buyers who can act with appropriate finance. In simple terms there are fewer buyers around; the experience and expertise of the real estate agent is more important than ever before in the sale process.From the outset of the property marketing campaign, the specific target market should be the focus. All of the advertising should be written with a view to the targeted buyer. Clarity is important here.All of the advertising for the property should be structured around the target and what they are looking for today; the advertisements, promotional material, Internet listings, and direct mail campaigns should all be similarly structured.To understand this target market ask yourself these questions.
Where is the buyer for the property coming from?
What is the buyer looking for in selecting a property?
How much can they spend and on what terms?
What are the real features of the property that the advertising should be built around?
What is the best time of year to attract a buyer to the property?
What is the best method of sale that will attract the buyer to enquire and then to purchase?
What are the negative issues relating to the property that should be addressed prior to the campaign commencing?
What are the comparable properties nearby that frustrate the marketing process?
So these questions are critical to the property promotion strategy. The buyers in today’s property market are selective and fickle. There are fewer buyers around and negotiations take longer. That being said, the experience and skills of the real estate agent in the promotion, inspection, and closing of a property transaction is now more important than ever before. Knowledge and practice will help the process.Every marketing campaign has to address the target market and promote the individual property. The days of generic marketing are gone. Specific target marketing with dedicated advertising that really encourages enquiry should be the main focus of every campaign.The best ways to increase the levels of enquiry in every commercial property campaign include the following:
The buyers of commercial property typically come from the local area. This means that your campaign should be directed to the local property owners and the local business owners. To achieve this focus, it is best to direct mail and telephone the owners and the businesses that own or occupy local property. Every piece of direct mail should be followed up to optimise the enquiry and the information.
When any property comes on the market, within the first 24 hours ensure that flyers and information brochures are personally delivered to the neighboring properties and businesses within a radius of 500 metres.
Place a prominent signboard on the property at the start of the campaign. This is perhaps the best and most cost efficient way of promoting any property. If possible ensure that the signboard has specifically been created with property information and sale details.
When you draft your advertisements for the property promotion, use the keywords that apply today to the property type and location. These keywords will help the Internet Marketing and Internet listing. You can research the keywords from the larger search engines on the Internet. These keywords will be the words that the buyers of property are entering into the search engines when looking for properties to purchase.
When the promotion of property commences, make personal contact with the database within your office. This means telephone calls and meetings with the appropriate people. The information and leads that you gather from the campaign will be helpful in other property promotions at a later time. All the information should be entered into your database.
E-mail marketing will be a useful tool for every property promotion. Most agents are selectively sending out e-mail marketing each week. Any property promotion can be merged into this process.
To sell a property today, the best method of sale should be selected. That will be the method that buyers respond to and act within. Do not choose a method of sale that can frustrate the potential purchasers. The
Vendor paid marketing remains the normal and sensible alternative in every marketing campaign. Any serious property vendor will commit marketing funds to the promotion of their own property. Always ask for vendor paid advertising to comprehensively cover the target market.
Create an inspection process and strategy that covers the property and its features. Understand exactly how you will take people to and around the property. Identify the right things to talk about with buyers, and get market information to support your presentations or inspections.
Even in this tougher property environment, good properties will sell. It is a matter of the agency working hard to locate the buyers and then promote the property effectively. This is a personal process when it comes to each and every property.Open listings are generally a waste of time today as they always take longer to sell. Every serious vendor that needs to sell their property should commit to an exclusive listing and marketing campaign with one specialist commercial agency for a period of at least three or four months. If the property is unique then that time line will be longer.
jasabacklinkpro.infojasabacklinks.infokalipakem.comlinkseo.infopage1google.infoseosites.info

Smart Beta Strategies

urbanshift.info
cybervista.info
insightwave.info
energygenius.info
mediashift.info
launchsynth.info
quantumvista.info
geniuslink.info
skypulse.info
healthforge.info
datahorizon.info
alphaflow.info
nexusgenius.info
techecho.info
ideahorizon.info
ecosynth.info
solarforge.info
sparkvista.info
cryptogenius.info
connectsynth.info
pixellink.info
urbanflow.info
cybershift.info
insightsphere.info
energypulse.info
mediazenith.info
geniusforge.info
skybloom.info
alphasync.info
nexuswave.info
techmingle.info
ideavista.info
ecoshift.info
sparksynth.info
logicshift.info
connectwave.info
insightgaze.info
energynest.info
launchloom.info
geniushive.info
skynetizen.info
ideaburst.info
nexussync.info
alphasphere.info
techtide.info
ecosavvy.info
cloudhorizon.info
solarbrite.info
visionarylink.info
sparkforge.info
globalecho.info
logicnest.info
energynook.info
mediasavvy.info
launchpod.info
quantumsync.info
urbanbloom.info
mindcircuit.info
skywardtech.info
healthzenith.info
datavista.info
cloudfusion.info
webmastery.info
creativewave.info
startupnest.info
startupwave.info
digitalnest.info
creativepulse.info
connectideas.info
ecozenith.info
launchzen.info
urbanpulse.info
databurst.info
cloudvista.info
insightnest.info
codesphere.info
energyshift.info
websynth.info
urbanecho.info
aerotech.info
sparkwave.info
codesavvy.info
logicsphere.info
solarzenith.info
technook.info
websavvy.info
quantumquest.info
urbansynth.info
insightsync.info
visionvista.info
techsynth.info
mindmingle.info
quantumwave.info
launchnest.info
ideamastery.info
mediaspark.info
connecthorizon.info