Using Video To Market Your Business

Why Video?

Video is a big deal these days. Yet many businesses do not use it at all. Using video to market your business is a great opportunity. Part of the reason it’s a great opportunity is that so many people who could benefit from it are not using it! Much of your competition is not using video!

Video is a great online marketing tool. Many people would rather watch how something is done than read copy from their computer screens.

When you know the routine it’s easy to create videos. The process has a few tricks to maximize results. But it’s relatively quick and easy once you get the hang of it.

Video and Search Engines

When we talk about online video we have to talk about YouTube. YouTube is the largest video website in the world. YouTube videos are uploaded at a rate an astonishing rate. It is estimated that 60 hours of video are uploaded every minute! The site is growing fast.

Google often shows videos listed among their search results. They call this “Universal Search”. Many times there are just one or two among the 10 results listed on a page. But wow do those they stand out. Even if a video is listed at the bottom of the search page it seems to attract more attention than all the other text-only listings. Having your video on a search results page can be a great advantage.

Creating Your Video

Making your own video is easier than it’s ever been before. Thanks to the many choices of cameras and easy to use websites you can begin making videos right away.

Many smart phones can record videos. This is the handiest way to do it since you always have your phone with you. To get better quality you should use a camcorder. Digital camcorders are common and do not require tape or disks. They are easy to use. Copying video to your computer is easier too!

There are numerous resources and video tips online to help you with the creation of your videos. The biggest tip is to use an external microphone or separate digital audio recorder to get good sound. If you don’t try this you won’t even realize the difference it can make. Getting good sound really does add a lot of quality. Lighting is another obvious concern. For indoor videos you should have plenty of lights. Outdoor lighting is best on shady days because shadows can be tricky to control.

Editing Your Video

You can get by without editing your video. But if you want it to be a bit more polished then using a video editor will do the trick. Many editors are available in the under $100 range. I’ve used Corel Video Studio for several years. Other editors in the same price range include CyberLink PowerDirector, Adobe Premiere Elements, Roxio Creator, and Sony Vegas Movie Studio. Check the web for a review of video editor software. With a video editor you can easily cut out unwanted pieces of video, add music and narration, and add on screen titles. After editing you will end up with a polished version of your video. This is the version that will be ready to upload to the internet. I usually create videos in the MP4 format, then upload them to YouTube.

Getting Your Video Online

As mentioned in the previous paragraph I use YouTube. You must set up a YouTube account before you upload your videos to it. I recommend creating a Google account and using that account when signing up for your YouTube account. You’ll have one Google login that will get you into all of your Google products. Once your YouTube account is set up you should create your YouTube channel. Fill it in with all of your business information as completely and accurately as possible.

Use a video aggregator to publish your video to multiple video sites at one time. I don’t use aggregators but many internet marketers do.

I recommend putting your website URL (“http://www.yourwebsite.com”) in the description of your YouTube video. Also put the link to the YouTube video into your YouTube video description. The reason is that some websites copy videos from YouTube and display them on their own website. This helps optimize your Video and can generate more traffic as it gives you a back link.

Integrate Video on Your Website

After you’ve uploaded your video to YouTube the next step is to integrate the video in your website and other online properties. The video below shows how this is done. YouTube makes it very easy to embed videos on your website. Google places and other online business directories make it easy to include video within your business listings too.

More Reasons to Use Video

Besides that benefits of generating more leads for your business, video can make a much more personal connection between you and your potential customers. So much of the Internet is impersonal. There is a big lack of trust online, and rightfully so. To get customers and do business you must build a trusting relationship with your customers. Video can get this done faster than most things. I always recommend a simple, short welcome message on a website home page. One that greets the visitor and makes them feel welcome. Here’s more video tips that will help with your video creation.

Statistics Programming – Easing the Pain

Different sets of software are being developed everyday just to ease man with some of his technical works such as in the field of business. These programs are specially designed to make high speed calculations and analysis of the data and come up with a soft copy of information output that can be used instantaneously after the software processes it. Statistics is one of the most complicated clerical works of anyone who is studying or working in the field of economics, politics and even social matters. Statistics is deemed to be of importance because it gives a type of descriptive conclusion or interpretation that can be very precise depending upon the quality of data that has been gathered and the competence that is given to organize, interpret and represent that data. But even with the level of competence that a person has with regards to his statistical skills, there is still a probability that a miscalculation might be made and alter the holistic outcome of the statistics.

However, because of the rapid advancements of technology and the evolution of the functions that can be performed by the humble computer software developers has come up with a certain software program that can make ease any statistician of all their statistical tasks. The development of a program that is able to perform the task of organizing and interpreting statistical data was q revolutionary breakthrough when it comes to statistical analysis help. Statistics programming is defined as the systematic calculation of all the numerical data that has been downloaded into the system wherein it is organized basing upon the categories. These categories are classified upon the nature of the data that has been downloaded. After the process of organizing the data, it will be then interpreted numerically. This function of statistical programming helps to lessen the burden of work and also to maximize the output of a statistician.

Statistical program is composed of sets of languages. There are a total of 17 categories in a statistical program and these are the following;
• Analytica, ADMB
• Gretl, GAUSS
• Mathematica
• OxMetrics
• Quantum (Programming Language)
• Programming Language, SPSS, Symbolic Data Analysis, Sysquake, SAS (software and language), Speakeasy(Computation), SHAZAM (Software)
• World Programming System
• XLispStat

Each of these categories of Statistics Programs has their own unique sets of functions. Each one of it is capable of performing specific functions about statistics. The MATRIX LAB is one of the statistics programs that are widely used today. It is a program that is provided by a certain company that is said to be fully capable of solving ad coming up with solutions with regards to any mathematical or numerical problems that are fed into it. The MATLAB assignment helps not only statistics but also other aspects that majorly require the use of mathematical equations and solving. Because of these software programs, statisticians are given more time to pay attention to other details of the data and leave the organization and the interpretation of it to the statistics software.

Special Training For Brain Development Of Kids

Many researchers have proven the fact that functioning of brain cells of infants is twice active as adult’s brain. Neurons are the brain cells that connect together and power of neuron have the potential of a PC. Connectivity of neurons decides the smartness or intelligence of individuals. In human, brain development and the learning ability of an individual is 50% in the first four years of age. The nerves of individuals are reduced as they grow up and this is why the 1000 trillion nerves present in an 8 months baby are reduced to 500 trillion as it grows up. A child that has given more opportunities to explore will be much smart.

A majority of children, more than 90% of them use their left brain, but the imperative fact to remember is the right brain must also be utilized. Education system present in almost all the schools is designed to develop or use the left brain. Right brain is never the less significant because it is responsible for creativity, arts, feeling, imagination, visualizing, daydreaming, rhythm, holistic thinking and many others. Hence it is equally important to develop both side of brain. It is also most important to take steps to keep both the brain much active, by keeping them to perform analytically on an equal basis. It is the responsibility of parents to give activities to their children that ensures the involvement of both brain. If both brain used by children it is probable to enhance their learning power and they can also increase their brain power. If brain development programs are offered to children they can make most of the program and develop their skills to give work to both side of brain and remains high in intelligence level. Development of brain in human beings is based on the degree of how much it is used. If it is left unused there are more probabilities for individuals to lose as brain works on the basis of use it or lose it.

To ensure the progressive brain development in children, it is the role of parents to introduce their children with a reputable brain development program. Most of the experts suggest step by step educational program to the children which is systemic and efficient. Nowadays it is very simple to find out a lot of schools which not only gives importance to academic program, but they also boost the creativity of children through their extracurricular activities. It is probable to search internet and get hold of relevant schools that present with a variety of activities to stimulate the brain and encourage the development of children. A total development program to stimulate mental activity of children is also found out in the online sites and parents can try out these activities with their children while they are at home. Getting education from a school that implements total development program is much beneficial. Search for such schools and secure admission to enhance the future of the children and boosts in brain development.