Automotive Advertising Agencies Focus on Consumers Vs Auto Dealers to Sell Cars Because Google Does

Consumers prefer to go to the Internet to shop for a vehicle to get information to make a buying decision without having to visit a dealership. Sometimes they turn to the World Wide Web vs. their local car row to avoid being pressured by a self serving car salesperson — real or imagined. Other times their objective may be to save gas and time before they jump into the real world where they may be pressured into making a premature buying decision based on emotion and limited information. Frankly, in many cases, they are right; can you say — spot delivery.Job one for search engines, like Google, is to provide relevant information to their online customers to help them narrow down their list of vehicles of interest and answer associated questions like trade-in value, payment options and the many items that must be addressed before they can select — the — vehicle vs. — a — vehicle. Once those issues are resolved, they need to help their online shoppers find an auto dealer that can provide a vehicle that best satisfies those terms and conditions; in that order — vehicle first and dealer second. My point is that when Google first directs their customers to the most relevant source for their desired information it is not necessarily limited to a particular dealership. Today’s car shoppers are much better educated than yesterday’s. They know what questions they need to ask before they can make a buying decision so their online search words are more able to target vehicles that warrant their consideration rather than limiting their search to their local car dealerships. For better or worse, auto dealers can’t put that horse back in the barn!The adversarial relationship between consumers and auto dealers that governed old world selling processes originated in the real world to help auto dealers control the shopping and negotiation process and they survived briefly on the virtual showrooms being built one on the Internet, but — today and tomorrow — not so much! Once auto dealer’s realized — or more correctly — once customers told auto dealers that they no longer controlled the access to the information that they needed to purchase a vehicle the dealers tried to control the information on the Internet; how is that working out for auto dealers!Automotive advertising agencies first assumed that S.E.O. and S.E.M. was a way to put Google on the auto dealer’s side of the Internet Super Highway. If they placed the right search words, meta tags, URL names — and the various manipulations of the Google search algorithms that automotive advertising agencies have memorized as fast as Google changes them — then they could manipulate the search results to place their auto dealer clients as the most relevant source for the information that customers were searching for and earn the auto dealers a position on the car shoppers short list. Given the vertical priority placed by Google to position a listing on page one based on relevancy to their customers search words or phrases, that technique certainly has value. However, since customers are prioritizing finding a vehicle before a dealer and/or to answer related questions before they open negotiations on a specific vehicle at a particular auto dealer, auto dealers that base their online marketing efforts to accomplish that priority are positioning themselves mid-sales cycle and they may be a day late and a dollar short for a large portion of today’s and tomorrow’s shoppers/buyers.Automotive advertising agencies have attempted to answer customer’s questions on their auto dealership’ websites in an attempt to earn them a top position on vehicle based searches. Their assumption is that the more information the better — as long as it is relevant — however, once at the auto dealer’s site the more accurate priority is “transparency!” More time on page, and more page visits used to be considered a good thing but today, once again — not so much! The easier and faster the online car shopper can find the specific information that they need to make a buying decision the better! Site designs are being simplified with more intuitive user interface and dedicated landing pages or linked micro sites to allow customers to limit the amount of “clicks” or wasted exposure to information that may be relevant to the dealer but not necessarily to the customer; at that time in their shopping cycle at least.Once the shopper actually ventures onto an online showroom the plan is to keep them there by providing direct or linked access to anything that they need to move themselves further down the sales/buying funnel. The dealer may see these information resources as a conversion tool or a lead generator but if they lose track of the truth — that the customer is still in charge — they risk losing them with the click of a mouse. Sorry, but throwing their trade-in keys onto the roof won’t work in your virtual showrooms!The solution is for auto dealers to listen and learn from their online customers before they presume to sell them anything! Human nature has survived on the World Wide Web and relationship based selling still has a strong influence on consumers. Today’s online shoppers are being directed by Google and the other search engines to social networking sites because the marketplace is a conversation and people are social animals. Auto dealers who want to attract customers with a message that they are the best source for information to serve the customer’s interest vs. their own are better served to have their customers make that case for them.Next generation inventory based search portals — like ronsmap.com — accept an auto dealer’s inventory for free with the ability to push their vehicles into social media using their vBack application to Ask-A-Friend or Tell-A-Friend about the vehicle — and the dealer –that they are considering within their social networking communities of online friends. Google has already admitted that they are prioritizing real time social media to establish relevancy, and automotive advertising agencies already know that more vehicles on a site provide more relevancy to more online car shoppers. As a result, they have found that the way to attract more online customers to find their auto dealership as the place to go to get all of their questions answered will be the message that is carried along with their individual vehicles listed on this communal consumer-centric site; which is what the customers are looking for to begin developing their shortlist of dealers to do business with!Customer friendly applications that distribute the information on an auto dealer’s individual website which have the secondary value of functioning as a conversion tool or lead generator are also key differentiators that quickly build branding value for an auto dealer’s virtual showroom and enhance their online reputation as the place to go to get customer’s questions answered vs. their being sold something. For example, GetAutoAppraise.Com is a next generation appraisal tool that provides credible third party trade-in values sourced through NADA with integrated inventory information that allows the customer to review the entire transaction more efficiently. Their trade-in appraisal form includes vehicle, price and payment information to and from both parties to the transaction in one easy transparent and customer friendly process.Video platforms, like SiSTeR Technologies Video CarLot, is another transparent Google friendly application that converts pictures on an auto dealer’s website into interactive videos with human voice that are also pushed out onto the World Wide Web through their dedicated API to You Tube and soon to be announced applications that push their vShock platform onto social networking communities like Face Book. Their proprietary video platform is fully index able for the search engines and it provides relevant information to the customer from within the video as well as direct links through their vShock application that opens a dedicated micro site with similar vehicles chosen from the dealer’s inventory using algorithms and business rules custom designed by the dealer to improve the customers vehicle selection. This process is another example of a customer friendly information delivery system that will improve transparency for the customer once they find an online dealership which will also extend the auto dealers S.E.O..The point is, the more information that an automotive advertising agency provides through their auto dealer client’s websites in the most relevant and transparent manner the better. However, auto dealers need to get online car shoppers to find and visit their virtual showrooms first, and since information is a key differentiator between them and their online competition — or according to Google and online shoppers, it should be – then the information alone won’t make it! Automotive advertising agencies must focus on consumers’ interests in order to best serve their auto dealer clients because Google does; and Google does it because their customers demand it!

Online PhD in Education: What to Think Of?

Are you tense from your higher education? Don’t want to get away from your home? Do you really strive for a PhD? Why delay then? This may be the perfect time for you to get on with your PhD education. If you are thinking of the time and distance or regarding the universities, then I can assure you of a PhD by sitting and holding your bed coffee within your bedroom. Hard to believe, isn’t it?Our global communication and technology has enhanced much that even a PhD is never an issue to end up your education or dreams of higher studies. It may be difficult sometimes to pursue a full time course for professionals like teachers. They may be most of the time busy with their seminars, lectures, academic assignments and what not. Internet is a world where many impossible things itself says that ‘I m possible’, obviously. It could owe you much more than what you imagine of and will make both your life and carrier much easier to go through. They have brought classrooms even more closely than our one arm distance.At first you have to search for the internationally known, accredited universities that will owe you online PhD education. Determine whether you are eligible or not for an online education. Once you are eligible. Then get to an online means of application and also mail every single document to the destined address. You will be given all guidance and advices by the experts of the field. Online PhD education is essentially fulfillment of dreams. You will be given all references and this latest idea of learning and practice could make you more perfect and easy in your carrier anyway.You will be provided with all study materials online and if you need any extra information then you could also download. It will be really a unique opportunity to many to get taught or coached by the best of the global academic wing. You need to complete the assignment, undertake projects, and fulfill every necessities of the course as it is in the real regular course and the same amount of pressure is placed on the candidate until the completion of the course. Online phD in education mainly deals with school safety and problems on health, planning as well implementation of activities related to education, social educational foundation d theory and practice of teaching and learning.There are many promising carriers waiting after online PhD education. You may carry on as an academic researcher, managerial posts in elite organizations, educational consultant etc. The only thing or advantage that you could expect from online PhD education when compared to regular course is that the daily routines are not time bound. All time timetables are kept by you. You will get even opportunities to speak with the administrative and business experts as well as with the students taking the same degree as you. It will give you an ambience of a real class room and you need to submit all requirements at the correct time. You may need just a system and an internet connection to own this online PhD education.

Discount Homeowners Insurance – Where to Get It

Homeowner’s insurance protects you against financial loss if your home or property is damaged by theft, fire, lightning, smoke, or other disasters. Thanks to the internet, you can easily find discount homeowners insurance that meets your needs. Here’s how …Complete Your InformationYou can get quotes for discount homeowners insurance by visiting an insurance comparison site. On the site you’ll complete a simple questionnaire with information about your home and your insurance needs, including …* How much coverage you want for your home and for your home’s contents. It may be helpful for you to make a detailed inventory of your home’s contents to figure out what coverage amounts you need. (You’ll also need this inventory if you ever need to make a claim.)* The deductible you want to apply to your homeowners insurance.* The square footage of your home and the year it was built.* The number of miles from your home to the nearest fire station and the number of feet to the nearest hydrant.* Any discounts for which you might be eligible. For example, many discount homeowners insurance companies give discounts to non-smoking customers, as well as for security features such as deadbolts and smoke detectors.Get Answers to Your QuestionsThe best insurance comparison sites will also have a chat feature available. With the chat feature, you can get answers to all your homeowners insurance questions from insurance professionals. (See link below.)Get Your Discount Homeowners Insurance QuotesOnce you complete the questionnaire, you’ll quickly receive discount homeowners insurance quotes from multiple A-rated insurance companies.What if the Quote is too High?If the quote for your discount homeowners insurance is more than you can afford, follow these tips to try to get it lower:* Lower your coverage limits and raise your deductibles. Note that your mortgage company probably requires a specific minimum coverage.* See if you can qualify for more discounts. Perhaps you can install more smoke detectors, burglar alarms, or buy fire extinguishers.* If your credit is poor, work on improving it.