What’s the Cost of Digital Marketing: Marketing Agency Vs Freelancer

At some point, most businesses engage external digital marketing expertise to provide inbound marketing, SEO, PPC, and social media services. In Dubai, that expertise comes in the form of either an agency or freelance talent. In a tough B2C and B2B environment, budgets are tight, and largess limited, so how can prospective clients come to grips with the cost of digital marketing in Dubai? Why Hiring A Digital Marketing Agency In Dubai Is Cheaper Than You Think! Up until now, establishing what the reasonable costs are for hiring a digital marketing agency in Dubai have been murky and anything but transparent. Relying on gut instinct won’t get you very far and public data on rates and fee for services remains elusive.If you are considering tapping into external digital marketing expertise, gaining a clear line of sight on the average costs being asked for monthly retainers and hourly rates for digital marketing in Dubai can be challenging and time consuming to compile. Digital Marketing Pricing Survey Insights A recent survey by Credo, a company that matches prospective clients with marketing agencies or consultants released the results of its latest survey of digital marketing pricing. The survey was distributed to 184 respondents across 19 countries and produced some interesting insights on the present trends for the cost of digital marketing. Freelance consultants consistently price based on hourly or monthly base rates and project fees. Worldwide digital consultant rates continue to be based on years of experience. Consultants with 1-3 years of experience, charge around $88, while those with 10+ years of experience charge an average of $189.Agency pricing appears all over the map. Agencies with 2 to 5 employees and 6 to 10 employees actually charged more on average than agencies with 11 to 20 employees according to the survey SEO agencies appear unsure about pricing their services with pricing being all over the shop. The survey showed an hourly range of $145 to about $181 Agencies and consultants with a strong strategy focus charge higher rates compared to those with a broader portfolio of services Monthly retainers, project fees, and hourly rates are all higher for strategy related servicesImplications For ClientsWith so much variation in rate schedules and competition from freelance consultants, the cost of hiring a digital marketing agency in Dubai may be cheaper than you may expect.Assess precisely what digital marketing services you are after, overlay that with a monthly service fee from a pool of prospective agencies, and use that as the starting point in your negotiations. Most agencies are very clear about their cost base and what utilization rates they are targeting and so consequently, understand just how far they can comfortably negotiate. Agency Versus Freelancer As you would expect, there are some key differences in pricing between freelancers and agencies:Freelancers are mostly servicing clients through a blend of hourly rates and project based fees.Agency preference for monthly-retainer contracts is not surprising, after all, they usually have more overhead to coverThe average digital marketing industry monthly retainer contract starts at $1,000 and ranges up to $5,000.The larger the agency, generally, the more services they offer under one umbrella. If you are looking for a blend of digital marketing services, hiring an agency will reduce the amount of coordination you need to do as a client. The larger the agency, the more customized solutions it usually provides, and hence, the higher the average price point per customer required to cover that specialized expertise and talent. The Best Clients Often, small and medium-sized businesses feel they are at a disadvantage in negotiating with an agency due to their lack of scale compared to larger clients. However, frequently, small, and medium-sized businesses are the best clients from an agency perspective.The reality is, digital advertising as an industry in Dubai, is still a comparatively immature market, and the majority of agencies lack the corporate expertise and infrastructure to service enterprise scaled customers.Hence small to medium businesses provide an agency with reliable bread and butter revenue streams without the complexity and high servicing costs that come with large multinational clients. So, if you are a small or medium-sized business, don’t be embarrassed to negotiate with an agency. They need clients like you, another reason why the cost of hiring a digital marketing agency in Dubai may be lower than you may expect! High Demand Agency Services Despite the profusion of digital marketing services, SEO and PPC services remain most agencies primary sources of revenue. The top five services sought by clients are: SEO PPC management Social media Content marketing Analytics and UXAnalytics and user experience design (UX) are surging in popularity as their importance to attracting prospects and retaining customers becomes clear. This recognition is reflected in their growing footprint within the portfolio of digital marketing services clients are seeking from their agencies.While this is good news for the industry as a whole, as it indicates a more disciplined and structured approach to digital advertising in the Middle East. It also points to a continued lack of recognition by business owners and marketers of the need to put in place adequate analytic capability in-house.Similarly, ensuring an engaging user experience from the launch of a digital marketing initiative would go a long way towards supporting the consumer acceptance of online marketing particularly as regional Internet users have become more experienced and have higher expectations of the online UX.Identify growth opportunities for your business today! Our free 30-minute marketing assessment can help save you money and drive your business forward. Subscribe Now For A Free 30-Minute Marketing Assessment!Conclusion If you are in the process of hiring a marketing agency, the news is good. The cost of hiring a digital marketing agency in Dubai may be lower than you anticipate and there are different pricing structures and models available.Many agencies use a combination of pricing models such as monthly retainer for standard services, milestone pricing for projects they do frequently, or hourly pricing for new or more complex work. Discuss which pricing model works best for you with your prospective agency and you may be in for a delightful surprise!

Offshore Gambling – Is Offshore Gambling Really Worth 100′s of Billions A Year!

Ok I am back with another intriguing discussion on offshore gambling and it’s particulars. In this article I want to talk more about how huge this industry has grown as well how offshore gambling companies bypass the standard laws for various countries.

One of the best things I can think of about operating an offshore gambling casino if you have an Internet connection for instance you are in business as where you are in the world does not matter then. To make things more confusing for countries to penalize a company because of tax laws, online casinos gather bits and pieces from many different locations around the world. This business strategy has proved to be very successful as for example if an offshore gambling casino decided to obtain a license from one country, then host the website of his online casino on another server in another country and then advertise for customers to another country. This method, which is completely legal in all regards, just shows how ridiculous it would be for a government to try and control all offshore gambling events.

To give you an idea how big this industry has come, no one knows for sure but the total worth estimate is around the three hundred billion mark and growing. This is a huge figure considering that only in 2000, the figure was closer to one hundred million mark.

And because more and more people are playing online casinos each year, offshore gambling companies are ever expanding their empires further looking into grey areas of that particulars countries tax laws. Just recently the US government had installed a ban for all online casino gambling websites to advertise on the Internet, on television and in books or magazines. This new strategy employed by the government did put a damper on things for few months but offshore gambling centers countered back by displaying the educational benefits of playing with pretend money with that specific casino totally leaving judgment in the offshore gambling players hands to find the real play money site within.

Well with that in mind the cautious online player still has to be on the look out for shady offshore gambling outfits. How does one do that? To start we can thank the many websites that their sole purpose in life is to seek, locate and post on their sites the blacklisted casinos for various reasons but mainly for not paying customer winnings or not legit at all. As I have mentioned before I cannot stress enough to take some time first and look into the casino of choice and make sure you are dealing with a reputable offshore gambling casino only.

To be continued….

You Can Stop Your Gambling Addiction

Compulsive gamblers of all ages continually fear the day they know they will have to stop gambling. Most of them realize this when their personal resources are dwindling with each passing day.

I remember the day I had ten thousand dollars still left in my savings account. The next day I had five thousand and a week later I had overdrawn my account by $150.00. Even though I realized I had a problem, I couldn’t stop my addiction. I wanted to gamble and win back all the money I had lost. I knew that I should stop, but I refused to and the end result was devastating for me. I had no money and no where to go. I still had my job and my dream of winning big someday. I thought I could never beat this gambling addiction, so I figured why bother. Then I realized I wanted to change my life for the better. I realized I had to take one day at a time. I needed to slow my thoughts down and focus on only one thing at a time. I learned to think about today and did not worry about tomorrow.

When I woke up each morning usually not too grumpy I made the decision of whether or not I was going to gamble today. I gave myself the choice and at the same time I thought about all the destructive behavior. This morning I made the choice I did not want to gamble today. I realized if I told myself I could never gamble again I was adding too much stress to my life.

Compulsive gamblers compound their stress when telling themselves they will never gamble again. Life is too short and it’s time to live to the fullest.

Once compulsive gamblers realize that they are good people and they deserve the best in life their recovery seems to accelerate.

Mr. Howard Keith has an extensive background in dealing with compulsive gamblers and relatives and friends of gamblers. Mr. Keith believes there are many alternatives to aid in the recovery of a gambling addiction.

For more information on gambling addiction and stop gambling you can check out